Aerial Marketing
The next time you see a hot air balloon floating majestically in the sky, take your eyes off the balloon for a moment and watch the crowd. You will notice most people are completely transfixed by the inescapable visual impact that balloons have. People are making other people aware of the balloon, stopping alongside roads for a better view, and taking pic-tures. Now, imagine the same scene with the name of your business or product on the balloon! You are creating a lasting impression, in a powerful way, on thousands of people with each flight. Just imagine the possibilities for your sales promotion efforts.
The corporate ballooning world is a goldmine of opportunity for most businesses and corporations. With the right marketing plan, a balloon program can boost sales, increase product visibility and bring a return on investment exponentially higher than most traditional media or marketing methods. Hot air balloon advertising program will not only take your brand image to high levels, but will also have an everlasting brand recall value.
A hot air balloon creates excitement that attracts and holds attention. More than six million spectators annually attend hundreds of balloon events nationwide, more than any other outdoor summer activity, including baseball games and car races. In addition to the spectators attending balloon events, the balloon carries your message over the surrounding populace, increasing the exposure to millions more a gigantic, colorful, living, moving billboard.
The advantage to the advertiser is that these events become their private marketing audience. If wanted, the balloon can also make impact appearances at other sporting events as well, taking advantage of these assemblies when they consist of the advertiser’s target market.
A balloon campaign is also easily and professional managed by Uplifting Adventures LLC. Our company with over 70+ years of combined experience provides professional management and operations support, allowing you to get involved as little or as much as you want.
Hot air balloons are also very cost effective. Even more important, hot air balloons have real impact that conventional advertising methods often lack. It is not surprising that advertising balloons are being used by Disney, Pepsi, Rayovac, CPI photo finish, Ball Park Franks and Jack in the Box in corporate marketing programs. Hundreds of local businesses also use hot air balloons to achieve a wide variety of marketing goals.
The uses for a corporate balloon are nearly unlimited. A corporate balloon can be an excellent addition to existing marketing opportunities, and will set the company apart as a leader. There are many marketing opportunities that appear while a balloon team is on the road. The professional pilot at Uplifting Adventures will recognize these opportunities and be flexible enough to do whatever is necessary to provide maximum exposure for the sponsor.
Sales Tool
Sales Tool
Offering rides in the corporate balloon to key customers can be very good business. The operator of a balloon for a major telecommunications firm reports that the company has closed many major sales as a direct result of these rides, simply because the buyers were shown the attention.
Anyone can buy a client's dinner, but a balloon ride is a unique incentive!
Community Involvement
Community Involvement
Most special events benefit charities, and by partici-pating with the balloon, the sponsor company can position itself as a sup-porter of each community where the balloon appears. While in a local com-munity, the balloon team can provide demonstrations at children's hospitals or schools - which are prime media bait!
Media Coverage
Media Coverage
A truly professional management company understands that the coverage the balloon receives is of primary importance to the sponsor. The management company and balloon team should work closely with the media by providing press kits, rides and interviews whenever possible.
Industry Events
Industry Events
By flying or tethering the balloon at trade shows, conventions, and other industry events, the sponsor can receive unsurpassed attention.
Special Events
Special Events
The balloon can appear at major events such as auto races, airshows, sporting events, etc. By choosing an event who's demographics match that of your target audience, you can achieve major exposure since the balloon will stand out from the activities the spectators are expecting to see.
Target Marketing:
The nature of the balloon allows the sponsor to reach distinct markets while providing major visibility. This market saturation would be extremely difficult for a competitor to surpass.
Although difficult to determine, the DAR (day after recall) of a balloon can be assumed to be much greater than other forms of outdoor media.
When the media is the target, corporate balloons get worldwide coverage at the ALBUQUERQUE INTER-NATIONAL BALLOON FIESTA- in addition to the 1.1 million spectators during this nine day event in 2016, there were over 5,000 registered media representatives from 50 countries.
In addition to the crowds that gather around a balloon, the media also has a strong history of covering events where balloons are present. The free media coverage generated is often worth more than the cost of the program. Many Fortune 500 companies know a great deal when they see one. That’s why so many have chosen to make hot air balloons a part of their sales promotion strategy. Our professional pilots and crew from Uplifting Adventures can help you accomplish your objectives by building a program to suit your specific needs. We have programs in all price ranges – permitting you to “just dip your toes in” or take the full “plunge” into the world or aerial advertising.
What’s Available?
Balloon Rides:
The least expensive and easiest way to incorporate a balloon into your business, is to simply obtain our balloon ride certificates. These are a perfect way to say “thank you” to valued clients and employees alike. You may tie the rides to customer purchase amounts or as a sales incentive reward program for employees. They make great retirement gifts. This program requires little effort on your part as you only have to establish the criteria, announce the program, and hand out the certificates. Our personnel will handle all the logistics of providing the flights. Your clients and employees will remember the fun they had for years to come. You will enjoy the admiration, appreciation, and good will that can only be obtained from providing so unique and valuable a gift.
Basket Banners:
A basket banner is your company’s advertising placed on our basket and flown during the course of our normal ride operations. This exposes your message to thousands. Basket banners are 3′ x 3′ and the cost of a banner is based on copy and colors involved. We can use your existing signage too. The cost for basket banner flights is $65 per flight which includes a photograph of your advertising on the balloon.
Balloon Banners:
Imagine a basket banner only much larger – a balloon banner may be 16 feet high by 32 feet long. It’s hard to ignore a colorful moving billboard in the sky. Your message will be seen by countless people and photographed as well. This makes it a long term advertising instrument as photographs will become keepsakes for years to come. Banner costs vary depending on the amount of copy, colors, and artwork. We will be happy to provide a quote on camera ready art-work or help you design your message. Balloon banners are custom made to fit the balloon’s elliptical gores – your existing rectangular banners will not work – here’s why: try putting a bumper sticker on a beach ball. It will not lay flat and will instead pucker all around the edges. This is not the look you want for your ad campaign! We will professionally construct a banner to fit and look like it’s part of the balloon – not look like an afterthought! Banner flight costs are $350.00 per flight when flown during the course of our normal ride operations.
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Tethered Balloon Promotions:
A tethered balloon is anchored to the ground by ropes permitting it to stay in one location. They may be used at grand openings, community events, sporting venues, festivals, conventions and company picnics. You may elect to have the balloon for static display of your banner advertising or for giving short rides. Tether costs are quoted on a case by case basis for static display and for rides. A minimum of one hour is required and discounts are available for longer term promotions.
Purchase a Custom Balloon: We can arrange for the design and purchase of a complete balloon system and its operation. The details for such an endeavor require that we meet with you to determine your goals. We will provide you with an operating budget and design a program to meet or exceed your expectations.
Event Management: In addition to operating commercial contracts Uplifting Adventures, LLC also offers event management services. Uplifting brings years of experience and professionalism to every aspect of operating an event from the planning phase to carrying out the event. Small one-night glow events to add to an existing city event or stand-alone balloon festivals. The event staff with Uplifting Adventures is the only company in the world to ever organize an indoor balloon glow of 40 balloons. Balloon festival or balloon event development and organization is another specialty of ours. We are capable of designing and managing scalable balloon festivals, races, glows, special shaped Hot Air Balloons and sponsored events. We will be happy to discuss your plans for such an event and assist you in making it a reality. Organizing a balloon event can be overwhelming and filled with unknowns. We can help answer any questions you may have and explore what type of balloon event will work best for your needs and your areas.
Hot air balloons are universally fascinating, regardless of the spectator’s age, income, gender, or occupation. As such, they are not limited to select demographic profiles. No matter your target, the sheer act of seeing a hot air balloon changes the viewer’s attitude. Hot Air Balloon advertising is surprisingly affordable when you consider the impact it can have on brand awareness and visibility. This unique and flexible advertising medium is one of the best ways to make an impression on potential customers and stand out from the crowd. Uplifting Adventures, LLC provides a Turn Key program, including everything necessary to provide a first class event presentation bringing your company and Brand the desired recognition.
Bill Broker
Owner Uplifting Adventures, LLC
Commercial Balloon Pilot
Second Class Medically Certified
Scott Vesely
Commercial Balloon Pilot
Second Class Medically Certified